As part of the Pitch Academy, representatives of IPG Mediabrands network held a training in Belgrade for regional teams of UM agencies. The training program was led by Howard Nead, Chief Growth Officer at IPG Mediabrands and Stefan Burford, Chief Strategy Officer at IPG Mediabrands, who both significantly contributed to development of strategic and multidimensional solutions for network’s clients over the recent years.
“Given the constant changes in the industry, continuously refreshing knowledge and exchange of experience are necessary to maintain the quality standards of services that UM offers to our clients. In this sense, Pitch Academy reveals new insights on pitching processes, suggests approaches to thinking and communication, and analyzes best practices in the context of the global network. In addition, the regional teams are further strengthened, integrated and they launch interesting projects together,” said Biljana Kolaković, Regional Managing Director of UM agencies.
Pitch process is often a turning point in the life of the agency and represents a field on which additional skills and knowledge make all the difference. “Feedback on presentation skills, advice regarding the various tools and techniques of communication, and knowledge about the models of planning, preparation and implementation of pitch processes enrich agency teams, providing them with effective support in work and enable more confident and more relaxed performance in front of clients,” said Katarina Kostić, Business Development Director Media Operations SEE within I&F McCann Grupa.
“Pitch Academy represents a significant segment of the regional education plan, and therefore of the strategic orientation of UM network to provide its clients professional, creative and effective media plans, which is confirmed by the stable relationship of trust and collaboration with clients,” agency said in the press release.