IPG Mediabrands second in the world in gaining new business


According to this year’s RECMA report, the agency network IPG Mediabrands is the second in the world in bringing in new business. This success was achieved first and foremost thanks to the Initiative and UM agencies operating within IPG Mediabrands. In getting new clients, these agencies individually placed second (Initiative) and fourth place (UM) globally in gaining new business.

The media agency agencies operating in the region of Southeast Europe, including UM (Belgrade, Zagreb, Sofia), which were ranked among the top three media agencies in the markets of Serbia, Croatia and Bulgaria in the earlier RECMA report, contributed to the success of the agency network IPG Mediabrands. Also, the agency network Initiative was declared the most successful global media agency in business development and the acquisition of new business in the first half of 2018, according to the international consulting firm R3.

 “For years, one of our priorities was certainly new business, expanding our clients’ portfolios to a wide range of different categories in the markets we operate in. The growth of IPG Mediabrands on the global agency market also reflected on our business, where we recorded significant growth. We are proud to follow the global trend and develop our business by getting new clients year after year. I must emphasize that we have strong support from our agency network in that. Research, such as RECMA, provide strong recognition of IPG Mediabrands. Our ambition is to continue the year as we started it, by expanding our portfolio of clients from different industries, “says Darko Lukić, CEO of IPG Mediabrands SEE.

RECMA is an independent company that globally carries out research on the subject of the business of media agencies. These surveys are a strategic tool for the world’s largest advertisers and are often decisive when choosing a media agency to collaborate with.