One and McCann Podgorica together with partners won 3 awards at the CIM Forum
At this year's CIM Awards 2023, which was held for the second time in Kotor, the New Year's campaign created by the agency McCann Podgorica
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June 12, 2023 -
September 11, 2018IPG Mediabrands second in the world in gaining new business
According to this year’s RECMA report, the agency network IPG Mediabrands is the second in the world in bringing in new business. This success was achieved first and foremost thanks to the Initiative and UM agencies operating within IPG Mediabrands. In getting new clients, these agencies individually placed second (Initiative) and fourth place (UM)
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February 05, 2018Ljiljana Ivošević: It’s All About the Moments
In an interview for CorD magazine, Ljiljana Ivošević, Regional Strategic Director at UM, points out some of the interesting findings in the wave 9 study. How we communicate on social media has never been more important, for ourselves, the brands or politicians. The constant change inspired UM to launch the largest global social media research
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December 27, 2017Those best adjusted in a new situation are the ones who survive
The Regional Strategic Director of UM Ljiljana Ivošević took part at the round table organized by the Business journal on the topic of what’s new in media and marketing. Find out what she recommended for a successful brand development and its communication. Another round table on the topic of new trends in media and communication
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February 02, 2017Pitch Academy held for the regional strategic teams of UM media agencies
As part of the Pitch Academy, representatives of IPG Mediabrands network held a training in Belgrade for regional teams of UM agencies. The training program was led by Howard Nead, Chief Growth Officer at IPG Mediabrands and Stefan Burford, Chief Strategy Officer at IPG Mediabrands, who both significantly contributed to development of strategic and
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January 11, 2017Despite many predicted demise, TV is still very much alive in the digital age
It’s been more than 10 years since the professional public in our region started asking of TV is really dead By: Vedran Vereš, Client Service Director, UM Zagreb & UM Ljubljana If we consider that approximately 50% of Croatia’s adspend in media goes to TV (source: HURA Adex), we can safely say that this dead man
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January 10, 2017Katarina Kostić: If you thought the media are boring, think again
The theme of this year’s Vivaldi Forum is CHANGE Winter Vivaldi CMO & CCO Forum, which will be held on Mokra Gora from 1 to 3 December, will bring together experts from the fields of marketing, communications, media and related industries in order to exchange experiences and improve this industry in Serbia, but also in
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January 09, 2017Biljana Kolaković: A formula for earning trust
We read and interpret data and use it to recognise which motional moments are important in the life of a consumer. Interview with Biljana Kolaković, Regional Managing Director at UM, for Diplomacy&Commerce magazine’s Secret Formula of Communication insertation Universal Media (UM) believes that the job of a 21st-century media agency is to tell a story about
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January 08, 2017I&F McCann Groupa exchanging experiences at Winter Vivaldi CMO & CCO Forum
The theme of this year’s Vivaldi Forum is CHANGE Winter Vivaldi CMO & CCO Forum, which will be held on Mokra Gora from 1 to 3 December, will bring together experts from the fields of marketing, communications, media and related industries in order to exchange experiences and improve this industry in Serbia, but also in
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September 27, 2016I&F McCann Groupa most successful agency network at the BalCannes Review
At the regional review of the best campaign, the BalCannes agencies that operate within the I&F McCann Groupa had the most campaigns, six in the top 25 projects. The jury of journalists for the first time awarded the prize for the best project campaign to Lav popcorn campaign made by McCann Beograd. “The award for