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    One and McCann Podgorica together with partners won 3 awards at the CIM Forum

    At this year's CIM Awards 2023, which was held for the second time in Kotor, the New Year's campaign created by the agency McCann Podgorica

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    IPG Mediabrands second in the world in gaining new business

    According to this year’s RECMA report, the agency network IPG Mediabrands is the second in the world in bringing in new business. This success was achieved first and foremost thanks to the Initiative and UM agencies operating within IPG Mediabrands. In getting new clients, these agencies individually placed second (Initiative) and fourth place (UM)

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    Ljiljana Ivošević: It’s All About the Moments

    In an interview for CorD magazine, Ljiljana Ivošević, Regional Strategic Director at UM, points out some of the interesting findings in the wave 9 study. How we communicate on social media has never been more important, for ourselves, the brands or  politicians. The constant change inspired UM to launch the largest global social media research

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    Those best adjusted in a new situation are the ones who survive

    The Regional Strategic Director of UM Ljiljana Ivošević took part at the round table organized by the Business journal on the topic of what’s new in media and marketing. Find out what she recommended for a successful brand development and its communication. Another round table on the topic of new trends in media and communication

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    Pitch Academy held for the regional strategic teams of UM media agencies

    As part of the Pitch Academy, representatives of IPG Mediabrands network held a training in Belgrade for regional teams of UM agencies. The training program was led by Howard Nead, Chief Growth Officer at IPG Mediabrands and Stefan Burford, Chief Strategy Officer at IPG Mediabrands, who both significantly contributed to development of strategic and

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    Despite many predicted demise, TV is still very much alive in the digital age

    It’s been more than 10 years since the professional public in our region started asking of TV is really dead By: Vedran Vereš, Client Service Director, UM Zagreb & UM Ljubljana If we consider that approximately 50% of Croatia’s adspend in media goes to TV (source: HURA Adex), we can safely say that this dead man

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    Katarina Kostić: If you thought the media are boring, think again

    The theme of this year’s Vivaldi Forum is CHANGE Winter Vivaldi CMO & CCO Forum, which will be held on Mokra Gora from 1 to 3 December, will bring together experts from the fields of marketing, communications, media and related industries in order to exchange experiences and improve this industry in Serbia, but also in

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    Biljana Kolaković: A formula for earning trust

    We read and interpret data and use it to recognise which motional moments are important in the life of a consumer. Interview with Biljana Kolaković, Regional Managing Director at UM, for Diplomacy&Commerce magazine’s Secret Formula of Communication insertation Universal Media (UM) believes that the job of a 21st-century media agency is to tell a story about

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    I&F McCann Groupa exchanging experiences at Winter Vivaldi CMO & CCO Forum

    The theme of this year’s Vivaldi Forum is CHANGE Winter Vivaldi CMO & CCO Forum, which will be held on Mokra Gora from 1 to 3 December, will bring together experts from the fields of marketing, communications, media and related industries in order to exchange experiences and improve this industry in Serbia, but also in

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    I&F McCann Groupa most successful agency network at the BalCannes Review

    At the regional review of the best campaign, the BalCannes agencies that operate within the I&F McCann Groupa had the most campaigns, six in the top 25 projects. The jury of journalists for the first time awarded the prize for the best project campaign to Lav popcorn campaign made by McCann Beograd. “The award for

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